Seth Godin, “We’re the same, we’re the same, we’re…”:
Sometimes, we try so hard to fit in we give consumers no choice but to seek out the cheapest. After all, if everything is the same, why not buy what’s cheap and close?
How about a site that says, “Here’s why we’re different.” And means it.
(Easy to read this and nod your head, but… what’s your resume look like?)
There’s a reason I design all my estimates and invoices and then enter the data by hand. This is it.
